The SBG Way

At Sky Betting and Gaming, we’re driven by a very clear ambition: to make Betting and Gaming better

And we're doing it our way

Our Core Ways and Ways to Grow describe our own unique way of working.

They’re the behaviours that enable us to create brilliant customer experiences, and deliver the very best results in our careers and for our business.

Core ways

The SBG Way is made up of six Core Ways, which are the behaviours we are all expected to show, day in day out, whatever our role...

Ways to grow

Supporting our Core Ways are our seven Ways to Grow, which encourage us to develop our careers and act like leaders of our business.

Discover how the SBG Way could help you take your career down any road you like!

Find out how we roll