Who We Are

We're the business that does things our way

We're a tech company born out of Sky. We’re aiming to be the UK’s best digital business. And we do things the SBG Way.

1000+ colleagues, developing some of the country’s biggest brands in online betting and gaming including SkyBet, SkyVegas, Soccer Saturday Super6 and Sky Sports Fantasy Football.

Constantly innovating we’ve doubled in size over the last 5 years. And we’re not going to stop there. Here, you’ll grow. You’ll be challenged. You’ll be well rewarded. And our fast-track progression will meet your ambitions. Our laid-back culture has replaced suits and ties with casual dress, pool tables and arcade tournaments. We’ve created one of the most exciting environments in the business. It’s no wonder we’ve been named one of the UK’s best companies to work for.

 

 

How we work

At Sky Betting & Gaming, we don’t have teams. We have Tribes. Tribes of people who work collaboratively with a shared purpose. Each Tribe is made up of small, agile and autonomous squads. And while each Tribe has a different goal, we’re all working towards one common tribal vision. Our Tribes also help us to tell a powerful and exciting story of what it’s like to work at Sky Betting & Gaming. Together with our Sky brand it's the way we work that makes us a distinctive place to work.

It’s an environment where startup culture, speed to market, agility and continuous improvement (from the game changer to the incremental) are powerful influences. It’s somewhere that values challenge and collaboration, while removing barriers and hierarchy. And it’s driven by an ethos that helps everyone feel like they’re part of something much bigger than their own role.

Being part of a Tribe means being part of a diverse and vibrant mix of people. People who make decisions together, quickly. Individuals flourish here; opinion is encouraged and everyone in the Tribe can make a big personal contribution. Above all else, we focus on doing the right thing for our customers, and on creating brilliant experiences.

It all means that we’ve created the kind of workplace that not only retains talent, but wins awards for it too - including a place on the prestigious Sunday Times 100 Best Companies to Work For list.

The bottom line is that all of our Tribes are committed to achieving our mission of Making Betting and Gaming Better, and to delivering on our ambition to be the UK’s best digital business. 

And because each Tribe shares the same common goals, in reality we’re all part of the master tribe: Tribe SBG. All of which means that our way is something that everyone should experience at least once in their career.

"The thing I realise as a newcomer is that everything is very transparent, It's really nice to see leadership coming down from the top and I find it really rewarding."

Neil, Scrum Master - Core Tribe

What makes us a winning team?

Free Sky & Broadband.
Twice yearly bonus.
Free Yorkshire tea

Campaign Mug

"We work in an open plan office and I think one advantage of that is that everyone's accessible from director level all the way down."

MB, Senior CRM Analyst - Data Tribe

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