Deborah keeps an eye on the latest trends to help us make big business decisions.


Trading and Operations Analyst

“As Trading & Operations Analyst, my role is all about reporting and analysing business and trading trends and market performance to help us make big decisions across all areas of our Sportsbook product.”

“I originally studied mathematics at university and worked in an administrative role before applying for this position through the careers website. I knew I wanted more of an analytical role and thought this would be a fun and interesting industry to work in.”

“Since starting at SBG, my proudest moment has been providing analytical support to the Italian team during the launch of Skybet.It, and it involved analysing the effectiveness of promotions and provide insight into customer acquisition.”

“The community atmosphere and values of SBG are fantastic, and I love the variety of projects I work on and the great team I work with. I also feel valued here, too – the communication across the business is really good and everyone understands what we’re all working towards.”

“There are also loads of opportunities to get involved in social, charity and work events too, and that goes nicely with my passions out of work, which include travelling and going to gigs and festivals.”

"We work in an open plan office and I think one advantage of that is that everyone's accessible from director level all the way down."

MB, Senior CRM Analyst - Data Tribe

"We have access to any kit we require really, they really try and remove the boundaries from what you're trying to do. If you need something and you can make a case for it, you can have it."

Matt, Software Engineer - International Tribe

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