Jacob is one of our Research Analysts, and he helps us better understand what our customers want from our products.


Research Analyst

“I’m a Research Analyst here at SBG, and it’s my job to analyse customer sentiment from customer surveys and focus groups so we can better understand what our customers want from our products. The short answer to the question ‘what do I do?’ is that I deliver our promise to be customer obsessed.”

“Before SBG, I was an academic researcher in the history field, and gained customer research experience at York Minster for a couple of years. That helped me really get my teeth into this role, and ultimately led me to my proudest moment at SBG - my ‘What makes the perfect gold game’ session/workshop which combined research, insight and commercial data to benchmark what is a ‘good’ or ‘bad’ performing Vegas game.”

“What I love about working here is the environment. You get to work with all kinds of people in different departments and the facilities and break out areas are fantastic. There are also weekly company events and the comms team encourage everyone to attend.”

“Out of work, I love watching football and playing Gaelic football, and I’m a self confessed history nerd who wanders endlessly around museums and art galleries. In work, what really drives me is culture, diversity and inclusion, and I’m part of the Ethnicity workstream that helps meet the needs of our current and future BAME colleagues.”

"We work in an open plan office and I think one advantage of that is that everyone's accessible from director level all the way down."

MB, Senior CRM Analyst - Data Tribe

"I’ve never worked anywhere before that has allowed so much freedom, autonomy and ownership with the type of work I get to do. It really is the best place I’ve ever worked!"

James, Lead Digital Designer - Bet Tribe

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