Sky Betting and Gaming - Annual Report 2017

FY2017 was another good year for Sky Betting & Gaming (SBG). We continued to invest in our brand, technology and people, delivering further exciting product and promotions to our customers. Our efforts were rewarded with higher customer retention, and new records for total customers and Average Revenue Per User (ARPU). We cemented our position as the most popular UK online betting brand, and delivered record financial results. Our goal is to deliver a safe environment in which our customers can enjoy gambling.

Find our full Annual Report here.

"We have a really good atmosphere in the contact centre within Sky Betting & Gaming. We make it a fun environment for all the advisors and all the customer experince leaders."

Ian, Customer Experience Manager - Customer Ops Tribe

"The work environment is very innovative, we're technology driven but we're also very customer focused and we want to do the best we can for our customers."

Lyndsay, Business Analyst - International Tribe

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