We connect our way
We’ve built a workplace that inspires amazing people to create brilliant customer experiences. We make Betting and Gaming better.
Who We Are
We're a tech company born out of Sky. We’re aiming to be the UK’s best digital business. And we do things the SBG Way.
We’ve created some of the biggest online betting and gaming brands in the market.
The SBG Way
The SBG Way is our own unique way of working that helps us create brilliant customer experiences – and deliver amazing results.
Read about our story and our big plans for the future. Are you in?
"The work environment is very innovative, we're technology driven but we're also very customer focused and we want to do the best we can for our customers."
Lyndsay, Business Analyst - International Tribe
It's the way
We're the official sponsors of the 2018 Tour De Yorkshire Tour Makers!
"If you want to push your career as far ahead and quickly as possible, you have both the resources and the freedom to do so."
MB, Senior CRM Analyst - Data Tribe
Did you know
Our story began in Yorkshire in 2001
We became an independent business in January 2015
We’ve outperformed the market every year for the last 5 years