Head in the clouds: Our public cloud deployment

Businesses are turning to the cloud in order to improve operations and scale applications in an increasingly competitive environment

Whether the aim is to support a new IT service or app, or for testing and development purposes – adoption of the cloud is now viewed as a necessity by some organisations. The cloud holds particular appeal, because of the flexible and tailored solutions offered by providers, such as Amazon Web Services (AWS). It is not hindered by the rigidity of on-premise, private cloud, and is becoming a steadily more attractive option for those looking to scale applications in a cost effective manner.

AT SBG we're one of these organisations that has opted to use the cloud in the development of one of its products: Sky Bet Trading Engine. The Sky Bet Trading Engine allows football traders to manually trade in-play football fixtures. This involves taking inputs from the traders and using a mathematical model to generate prices to be used on skybet.com.

The trading engine uses mostly serverless architecture and runs on AWS. The new design lets us make code changes to one microservice and release it individually to other microservices that make up the trading engine as a whole. It also means that they now have finer grained control and can turn off specific markets should they choose to. The trading engine is able to ingest feeds that can power scoreboards which has seen Sky Bet double uniques, bets and stakes as well as increase the number of games a single trader can handle at one time.

‘The agility that AWS gives us is hugely important and I don’t think that can be rivalled by having your own data centres,’ - Mark Sailes, lead software engineer.

The journey to the cloud

About a year and a half ago, we wanted to build a system that was highly available and it had a decision to either commission the application in a new data centre (on-prem), or adopt the cloud via a service provider. We chose the later with AWS.

The decision was made to migrate the trading engine onto AWS cloud computing systems, in order to achieve all-around scalability combined with peak operating performance.

Having recently built new trading and pricing provisions/components for SkyBet.com, our in-house development and engineering teams had trialled Amazon serverless computing modules.

By migrating the Sky Bet trading engine onto AWS systems, we'll gain a number of benefits including; faster speed/ load times, lower operating costs, improved deployment resources and better product testing environments, which will be supported by a number of AWS tools.

‘For this particular product we’ve sort of trodden the path of discovering AWS land, and now the business is very much following this as and when the right opportunities for those pieces of work come up,’ says Dave Pilgrim, Product Manager

On cloud 9

In discussing this move to the cloud, the consensus has been unanimous: the partnership with AWS for this product has been a ‘fantastic’ success.

‘It was remarkably easy,’ explains Mark Sailes. ‘We didn’t have any cloud experience when we started, and we actually got a full system up and running within two weeks. It has proved easier than expected to implement, and there are multiple benefits.’

By adopting the cloud, organisations do not have to look after their servers. All of the software is located on – in this instance – the AWS serverless stack. This provides the team using AWS for this particular product with an enormous opportunity, compared to other areas of the business.

‘Looking at how other teams are impacted with that particular challenge [of managing on-prem servers], where they’re not using AWS, that seems to be something that’s becoming more and more difficult’, says Pilgrim.

Another essential advantage of using the cloud comes from the alleviation of demand on an organisation’s system. With cloud providers, like AWS, we've been offered automatic auto-scaling and push button scaling (with DynamoDB) options on a pay-as-you-go model. Capacity, in this case, is no longer an issue in the cloud.

‘The better the company is doing, the more capacity we need, and we don’t really have to worry about what our capacity is going to be like next week or next month,’ explains Sailes, ‘because we can just pay for what we need at that point [of increased demand] and then reduce our capacity when we don’t need it anymore.’

For a business like ours, this flexibility and agility is essential. In terms of demand the business is very ‘spiky’, says Pilgrim. ‘We don’t need to have a lot of waiting capacity that’s not being used, which can prove expensive.’

In the betting game, sometimes systems will have no usage, but the next minute it will be very busy. So, a platform that doesn’t charge, and then is immediately able to go from 0-60 is important for products that Sky Bet offers.

The team have also said that the partnership with AWS includes a lot of free disaster recovery – an essential tool for any business.

‘AWS gives you a lot of tooling around identifying what’s happening in their own systems, but also gives you the tools to help analyse your own systems that you’ve created on the platform,’ says Sailes.

Cloud culture teething problems?

There were few challenges or cultural hesitations in introducing AWS. ‘Everybody has been extremely enthused to work with what is as seen as very much a modern step forward in terms of how technology is running’.

Spirit in the sky

Our product team have relayed a lot of advantages and benefits that come with using the cloud, and expressed that in most cases, other businesses should consider adopting it. 

Obviously there are going to be some areas of business that are more regulated and maybe have a more difficult time moving to a public cloud. But from this product case, ‘it should definitely be the first consideration’ for SBG.

Using modern technologies – like the cloud – is making more people want to come and work for SBG. ‘We’re in the north and one of the challenges we have as a rapidly growing company is recruiting technology staff in the numbers that we need, within the timescales we need them. Working in AWS has given them something that they’re excited about, and that’s been great from both a recruitment and retention perspective. Our message is clear – we’re here, the technology is exciting and we’re open for business.’

‘No one wants to leave our team and work in other areas as a result, because we are having good time deploying easy-to-deploy technologies that people are really engaging with. Having that stable team has really helped us develop the product.’

"We have access to any kit we require really, they really try and remove the boundaries from what you're trying to do. If you need something and you can make a case for it, you can have it."

Matt, Software Engineer - International Tribe

"Working at Sky Betting & Gaming is great, there's a real positive energy about the place, I like the fact that it's really transparent and the strategy is clear."

Maxine, Service Lifecycle Manager - Core Tribe

News, Events & Social