Sky Betting & Gaming Results - June 2017


  • Group revenue increased by 38% to £516m (2015/16: £374m)
  • Sky Bet up 46% to £314m (£214m)
  • Sky Gaming up 27% to £202m (£160m)
  • Total customers increased 31% to 2.6m (1.95m)
  • Over 80% of revenues from mobile devices
  • Headcount grew by 40%, with continued investment in our Yorkshire base
  • First international expansion, with the launch of
  • EBITDA increased 38% to £146m (£105m)

Richard Flint, CEO of Sky Betting & Gaming, commented:

“The business performed very well in 2016/17, with further investments in product, technology and brand delivering strong financial results. During the year, we invested in people and technology in our Yorkshire base, with a 40% increase in headcount, helping us to cement our position as the UK’s most popular online betting brand.”

“We delivered innovative and market-leading products during the year, including an in-app RequestABet builder, real time promotions, crowd boosted accumulators, and personalised programmatic marketing. Protecting customers from harm, and providing a safe betting and gaming environment is critical to our success, and we continue to invest in more people and better processes to identify and protect vulnerable customers.”

“We are proud of our record of job creation and investment in Yorkshire, as well as our contribution to regional and national taxation. Taking all our taxes in aggregate, our contribution was £153m in the year, or 30% of our revenue. We are also beginning to export our success, and it was a landmark year for the business, with the launch of”

“Following the end of our financial year, we completed an £820 million sterling equivalent refinancing of our loan, reflecting the strong growth in the business since CVC acquired an 80% stake in March 2015. We enter our 2017/18 financial year with strong momentum, and we will maintain our focus on investment in Yorkshire, delivering innovative and quality products and offers to our customers, leaving us confident that we can deliver further growth.”

Downloadable press release available here.

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